Virtual Media Strategies
Interactive Engagement
About Us
Virtual Media Strategies brings 15 years of experience in developing ancillary lines of business that integrate print, online, events and custom media, transforming one-dimensional products into multimedia brands. VMS has a track record of significantly growing revenue and profit by monetizing content/information through innovative, interactive delivery platforms, in both domestic and global markets.
Michael Kushner, President & Founder
Career Highlights:
Michael Kushner, President & Founder
Career Highlights:
1995: Co-founder and Executive Producer of American Business Journal, an advertorial television business series produced in New York and underwritten by participating companies.
1999: Launches new streaming media division at Freedom Technology Media Group, producing live video webcasts and simulcasts of live events, creating a new, high-margin business during the genesis of streaming media.
2002: Launches Reed Business Interactive at Reed Elsevier and produces one of the first enterprise virtual trade shows as an extension of a trade publication. Over the next 5 years, ads webcast series, trade show video and video product showcases to the mix, building a multimillion dollar business.
2008: Joins The Nielsen Company as head of
streaming media for the Business Media division. Oversees a $3m+ business that produces over 150 webcasts, 200 event videos and 20 virtual expos & conferences.
Background
Michael Kushner has held various sales and business development positions at companies such as Frost & Sullivan, Forbes, Inc., Freedom Technology Media Group, Reed Elsevier and The Nielsen Company. In these roles, Michael's responsibilities included but were not limited to the development and execution of profitable new business models in such areas as digital events that serve as brand extensions; securing sponsorships for web-based and face-to-face interactive forums; the creation of monthly live webcast series for multiple magazines; developing branded Virtual Conferences and Expos; capturing and repurposing content at physical conferences and trade shows; and working with editorial, sales, marketing and website staff to help pull it all together.
1999: Launches new streaming media division at Freedom Technology Media Group, producing live video webcasts and simulcasts of live events, creating a new, high-margin business during the genesis of streaming media.
2002: Launches Reed Business Interactive at Reed Elsevier and produces one of the first enterprise virtual trade shows as an extension of a trade publication. Over the next 5 years, ads webcast series, trade show video and video product showcases to the mix, building a multimillion dollar business.
2008: Joins The Nielsen Company as head of
streaming media for the Business Media division. Oversees a $3m+ business that produces over 150 webcasts, 200 event videos and 20 virtual expos & conferences.
Background
Michael Kushner has held various sales and business development positions at companies such as Frost & Sullivan, Forbes, Inc., Freedom Technology Media Group, Reed Elsevier and The Nielsen Company. In these roles, Michael's responsibilities included but were not limited to the development and execution of profitable new business models in such areas as digital events that serve as brand extensions; securing sponsorships for web-based and face-to-face interactive forums; the creation of monthly live webcast series for multiple magazines; developing branded Virtual Conferences and Expos; capturing and repurposing content at physical conferences and trade shows; and working with editorial, sales, marketing and website staff to help pull it all together.
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Virtual Media Strategies
2 Avenue at Port Imperial
Suite 2308
West New York, NJ 07093
Office: 201-617-7175
Mobile: 917-821-3509
"Michael is someone who you can bring into your company and let loose - he will prioritize, strategize, work effectively with all levels - develop a gameplan and get out with clients and deliver in a big way. Simply put, Michael is a leader and top sales executive who moves the ball. He understands strategy - yet is able to execute it - a rare combination."
Sabrina Crow, SVP, Managing Director of Local Television Client Services, The Nielsen Company
